Veermakers, a Scandinavian interiors brand, has opened its first permanent showroom in Paris' trendy Marais district, marking a significant step in its global expansion. This move is not just about physical presence; it's a strategic move to showcase the brand's unique blend of Scandinavian simplicity and French elegance, while emphasizing its commitment to craftsmanship and timeless design.
Founded by Louise Liljencrantz, Veermakers specializes in made-to-order furniture, lighting, and objects that embody timelessness and authenticity. Each piece is meticulously crafted from exceptional materials by master cabinetmakers and skilled artisans in Stockholm and Fiskars, Finland. Liljencrantz's vision is to create a space that feels like a living, breathing environment, where furniture is appreciated in the context of art, books, and everyday life.
The Marais showroom is a testament to this philosophy. It's a hybrid of a gallery and a private residence, offering an immersive experience. The space showcases a combination of furniture, architecture, and art, with a focus on creating a calm backdrop that allows the pieces to shine without overwhelming the viewer. This approach is a direct reflection of Liljencrantz's belief that memorable interiors should feel personal and not staged.
The showroom features a range of Veermakers' signature designs, such as the SSU coffee table, MAR dining table, SKS side table, and Strict bar stool. However, it also introduces several new pieces, including the Yoshino wall lamp, Hoovs side table, and Set, the brand's first upholstered dining chair. Recent additions like the Reed library table and Pin console further enrich the collection, along with lighting and objects that complete the Veermakers universe.
A bespoke kitchen and built-in sofa add to the seamless, lived-in feel of the showroom, while an exhibition of oil-on-canvas interpretations of the Swedish archipelago by artist LG Lundberg adds a layer of intimacy and cultural depth. Lundberg's work, rich in color and atmosphere, brings a distinctly Scandinavian presence to the Parisian space, symbolizing the meeting point between Scandinavian clarity and French warmth and elegance.
Liljencrantz's decision to open the showroom in the Marais is not just about location; it's about creating a space that embodies the brand's values and philosophy. The Marais, with its unique blend of history and creativity, galleries, ateliers, and independent fashion houses, provides the perfect backdrop for this immersive experience. It's a place where art and design coexist in dialogue, much like the relationship between Veermakers and Lundberg's work.
In conclusion, Veermakers' Marais showroom is more than just a physical space; it's a testament to the brand's commitment to craftsmanship, timeless design, and the fusion of Scandinavian and French aesthetics. It invites visitors to immerse themselves in a world where simplicity and elegance coexist, offering a unique perspective on interior design and a deeper appreciation for the art of living.
